Top Beauty Retail Apps on Unified Platform in South America, Q2 2025

In the second quarter of 2025, the performance of top beauty retail apps in South America revealed interesting trends in downloads and active user engagement. This analysis, powered by Sensor Tower, provides insights into the app metrics for O Boticário, Natura (Oficial), Época Cosméticos & Perfumaria, Beleza na Web: Cosméticos, and SEPHORA: Maquiagem e Perfumes.

O Boticário maintained a strong presence with weekly downloads fluctuating between 132K and 218K. Notably, active users increased from approximately 2.7M to 3.4M during the quarter, indicating a robust user base.

Natura (Oficial) saw a steady download rate, peaking at 99.5K in early May. Active users remained relatively stable, with a slight increase from 1.7M to nearly 2M towards the end of the quarter.

Época Cosméticos & Perfumaria experienced a decline in downloads from 62K to around 43K by quarter’s end. However, active users showed resilience, increasing from 626K to over 716K, suggesting strong user engagement.

Beleza na Web: Cosméticos exhibited a consistent download pattern, with numbers ranging between 37K and 49K. Active users varied, peaking at 705K, before settling at around 617K.

SEPHORA: Maquiagem e Perfumes faced a decline in downloads, starting the quarter at 42K and dropping to 15K. Nevertheless, active users displayed growth, reaching over 340K by mid-June.

For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.